Why Advertise with Project Q Atlanta?
Project Q Atlanta is an innovative online destination that provides news and events, juicy dish and the latest buzz to Atlanta’s sizable LGBT market. The site, launched in September 2008, grabs reader attention and keeps it with opinionated blog entries, breaking news, an interactive community calendar, event photos and ads targeted directly to its gay audience.
Gay men and lesbians find their news and information through blogs such as Project Q Atlanta in greater numbers than heterosexuals. They also connect online through social networking sites like Facebook and Twitter more often than their straight friends. That’s how Project Q Atlanta can help advertisers tap into one of the most vibrant LGBT markets in the U.S., a large segment of the nearly $700 billion in gay consumer buying power.
We aggressively promote our daily mix of content, photos and event listings each day through social media to capture an ever-growing audience. When you consider that four in 10 gay consumers prefer to purchase products from companies that advertise directly to them through LGBT media, and that gay consumers say online advertisements influence their purchasing decisions more than their straight counterparts, Project Q Atlanta is the ideal source to reach Atlanta’s LGBT market.
Tap into the region’s vibrant gay and lesbian audience with interactive banner advertising, featured event listings, sponsored editorial features and eblasts. We support our advertising partners and maximize their exposure through social media marketing and community networking.
Interactive Banners
Our interactive banner advertising offers several sizes and cost points to fit your needs, whether it’s promoting an upcoming event or presenting a brand-building campaign to LGBT consumers. The ad positions link to your web site and can be launched on Project Q Atlanta immediately. Banner ads are priced at weekly rates, with discounts for multi-week campaigns, and appear in rotation with other ads.
Banner ad positions include:
Leaderboard (728 x 90) appears across the top of each page for maximum exposure.
Medium rectangle (300 x 250) appears at the top right of each page above the fold, guaranteeing readers will see it next to our content. A second medium rectangle position appears on the right below the fold.
Wide skyscraper (160 x 600) vertical ad appears on the lower right side of each page.
Fullsize Banner (468 x 600) high-visibility banner below the third post on the home page and below the full view of each post on other pages.
Buttons (125 x 125) appear on the right of each page, an inexpensive way to put your name or logo in front of readers on a daily basis.
Sponsored Editorial Features
Have a little more to say than an interactive banner ad allows? A sponsored editorial feature provides an opportunity to reach LGBT consumers in greater detail than can often fit in ads. Our writers craft the content with your help, and it publishes on Project Q Atlanta like any of our other postings. A headline, photos and text help present your message in a way that packs the punch of any regular post. It’s ideal for promoting upcoming events, presenting a small business to readers, and interesting consumers in what you have to offer.
Eblasts
Ensure that your advertising messages are delivered directly to the email inbox of Project Q Atlanta subscribers through our weekly eblast or an eblast dedicated to you. Project Q’s weekly eblast delivers a variety of the most popular recent posts, photo galleries and upcoming events to our database of subscribers. A dedicated eblast includes creative provided by the advertiser and can provide an effective tool to announce new products, deliver an event invitation or provide messages tailored to our audience. Our eblasts go only to people who choose to receive them, so they are more likely to read and react to your message.
Featured Events
Project Q Atlanta readers stay informed about upcoming activities through our interactive community calendar. Event listings on the calendar are provided as a free service for readers. Get more attention by upgrading to a featured event to promote your upcoming fundraiser, party, meet-and-greet or the start of a new sports season.
Featured events receive premium placement on each page of Project Q Atlanta, are boxed and highlighted in the community calendar, and are included in eblasts for maximum exposure to a wider audience. You can include graphics, text and links to your website.
Reach our growing audience. To secure your place with Project Q Atlanta or for additional details about pricing, (JavaScript must be enabled to view this email address) or call 678-519-0543.
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